Social-Network Marketing Blog Posts

Websites as a Center for Social-Media Interaction

March 26th, 2011 · No Comments · Uncategorized

center for social mediaAt a social-media seminar in Florida, Ellie Mirman learned how SEO marketing is similar to the business model of successful hotel-chains. Her blog post afterward is highly-recommended reading, and I will add a few additional thoughts here. First, here is my summary of the observations:

1. Selling rooms is the core business; you want me to come and spend time there.

2. Offer services like fine-dining restaurants to attract additional customers among people who are not looking for rooms… Continue reading

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SMM — Art of Social-Media Marketing in Google

March 19th, 2011 · No Comments · Uncategorized

smm-artSearch-Engine Land reports that Google is now including some posts on social-media networks in its organic search-results:
Your friends’ activity on Twitter, Flickr and elsewhere — but for now, not Facebook — will soon be a lot more visible in Google’s search results, including having an impact on how pages rank. Google has announced an expansion of its Google Social Search results that’s beginning to roll out today on
Right now, only the activity of one’s “friends” on social-networking websites appears, when relevant, within search-results. Still, I… Continue reading

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Facebook-Google Search: Clash of the Digital Titans

November 28th, 2010 · 1 Comment · Uncategorized

facebookgoogle searchMatt McGee writes at Search Engine Land that Facebook, not Google, drove more online traffic to Apple’s iTunes store — at least in the United Kingdom — when the company released a Beatles catalog for the first time:
Billboard magazine reports that The Beatles sold more than two million individual songs worldwide and in excess of 450,000 albums in its first week on Apple’s iTunes Music Store. (The Beatles’ catalog was added to iTunes on November 16th.)

According to Experian Hitwise, it… Continue reading

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SEM Preparation: Social Media and Fake Personas

November 28th, 2010 · No Comments · Uncategorized

sem preparationTEL AVIV — Is it good or ethical to develop a fake online-persona for social-media marketing purposes? More on that later.

When I moved from Boston to Israel, my first job in online marketing was for a high-tech company whose target demographic was young males. The goal was to drive as many of them to our website as possible. (I cannot be more specific out of respect for confidentiality agreements that are still in effect.)

One of my tasks was to take groups of keywords that had… Continue reading

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