At a social-media seminar in Florida, Ellie Mirman learned how SEO marketing is similar to the business model of successful hotel-chains. Her blog post afterward is highly-recommended reading, and I will add a few additional thoughts here. First, here is my summary of the observations:
1. Selling rooms is the core business; you want me to come and spend time there.
2. Offer services like fine-dining restaurants to attract additional customers among people who are not looking for rooms… Continue reading