JERUSALEM — As a former Boston newspaper-reporter and editor who now works in Israel in SEO and Internet marketing while still writing journalistic articles on the side, I have mixed feelings about both fields because I understand the benefits and limitations of each. In two prior posts here, I wrote how social-media guidelines have changed the nature of advertising and how social-media icons have made headlines extremely boring. Here, I will elaborate on why different Google results for “news blogs”… Continue reading
Website SEO Blog Posts
June 17th, 2011 · No Comments · Uncategorized
Tags: Blog Optimization·Blog SEO·Blog Software·Blogging Software·Internet-Marketing Software·Marketing Tools·Marketing-Management Software·Online SEM·Search-Engine Software·Search-Optimization Software·Site SEO·Website SEO
May 26th, 2011 · No Comments · Uncategorized
In a modern world fueled by technology and globalization, it is tempting to focus only on the global and ignore the local. But Google, if recent developments are any indication, has not. Don’t focus so much on making a sale thousands of miles away that you forget about the potential customer right down the street.
What are the three most-important words in business strategy?
When I was in college, I returned to my house at Boston University after a late-night shift at a journalism internship… Continue reading
May 24th, 2011 · No Comments · Uncategorized
If you think that Google cannot index PDF files, you would be wrong — it is yet another avenue that webmasters and marketers can use to help the search-engine giant to index and rank a website properly and relevantly.
Most SEO and SEM experts know that the type of content can matter just as much as the content itself. Or, in other words: the medium, when it comes to Google, can be just as important as the message. For example, Flash web-development software is rightly… Continue reading