Website SEO Blog Posts

Search-Engine Optimization URL Tips for Writers

December 22nd, 2010 · No Comments · Uncategorized

search-engine optimization urlAs much as it pains this former journalist to write this, newspapers are continuing to decline:
Online advertising spending in the United States will overtake spending on newspaper ads this year for the first time, digital research firm eMarketer said Monday.

EMarketer estimated that online ad spending will grow 13.9 percent in 2010 to 25.8 billion dollars while spending on print newspaper ads will drop 8.2 percent to 22.78 billion dollars.

Including Internet ads, print and online newspaper advertising revenue will hit… Continue reading

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SEM Wikipedia: Introduction to SEO Techniques

December 16th, 2010 · No Comments · Uncategorized

sem wikipediaI don’t like “off-page SEO” techniques. No, wait — I mean the term, not the practice. Let me explain.

The terms SEO, SEM, and SMM are brandied about so often (by both seasoned professionals and those learning the trade) that it is easy to become confused and use “SEO” to refer to anything and everything involved in online marketing. After all, everyone loves jargon and quick, easy abbreviations. But as a former journalist, I know that it is always important to be accurate — otherwise, things will… Continue reading

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Search-Engine Optimization for a Blogger

December 3rd, 2010 · No Comments · Uncategorized

search engine optimization bloggerA reader at my Considerations blog recently e-mailed me this piece of news on the, well, news industry, and it is relevant to anyone interested in journalism and online-marketing industries:
At a joint meeting of the boards of and Vermont Journalism Trust, the directors of the two nonprofit organizations decided unanimously to combine operations.

Vermont Journalism Trust will be the umbrella organization for The web site will continue to operate under the moniker.
As a former… Continue reading

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HTML Search-Engine Optimization Tips

November 29th, 2010 · No Comments · Uncategorized

html search engine optimizationJohn Jantsch offers tips at Duct Tape Marketing on how to create a marketing strategy:
A marketing strategy is a clear explanation of how you’re going to get there, not where or what there is. An effective marketing strategy is a concise explanation of your stated plan of execution to reach your objectives.
Jantsch’s advice correctly boils down to a three-step process: identify the target population; create a specialized, expert niche; and devise a strategy to carry the first two tasks forward (though… Continue reading

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