Website SEO Blog Posts

SEM Model: How to Get Management Buy-In

November 27th, 2010 · No Comments · Uncategorized

sem modelIf you are reading this blog, then you likely already know the benefits that SEO marketing-software will bring to your business or organization. But that does not mean that the higher-ups believe in the benefits — or are even aware of search-engine marketing at all.

As Duane Forrester notes:
I recently sat in a meeting attended by folks from many levels – managers on through a couple of VPs. When I wrapped up a sidebar conversation with an SEO Manager about 301 redirects… Continue reading

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SEO Title: Inbound Marketing and Modern Websites

November 15th, 2010 · No Comments · Uncategorized

seo titleJERUSALEM — If you build it, they will come. And by “it,” the authors of “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” mean a quality online-presence supported by effective Internet SEO.

In the olden days of marketing — say, before 2000 — most marketers and public-relations professionals used some type of a “push” strategy. They would send press-releases en masse (through something called a fax, and perhaps even through e-mail in later years) and then call reporters and editors to beg them… Continue reading

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