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SEO URL Tips for Blogs and Online Marketing

September 9th, 2011 · 1 Comment · Uncategorized

seo urlSearch engines are lazy. The more that you study SEM and SEO, the more you realize that the industry’s job is to make their jobs as easy, accurate, and efficient as possible. After all, the were several billion new webpages (not websites) each day in 2008, according to Google. One can only imagine how many pages the search engine’s poor spiders need to crawl (and possibly index) now. (I wonder if the overworked bots should form a union!)

Here’s a human-based metaphor. Say that you need… Continue reading

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Duplicate Content and Keyword Cannibalization

August 19th, 2011 · No Comments · Uncategorized

duplicate content, keyword cannibalizationIn a prior post, I discussed the practice of article-marketing automation in attempts to rank highly for more-general keywords that have high levels of online traffic. Especially after Google’s Pandora update, such attempts will increasingly have no effect at best or will incur search-engine penalties at worst.

Google, for obvious reasons, wants to return search results that are the most relevant and from websites that are of the highest quality. As a result, sites that seemingly (or actually) churn out repetitive, duplicate… Continue reading

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All-in-One SEO Pack: How to Use it in WordPress Blogs

July 24th, 2011 · No Comments · Uncategorized

all in one seo pack In a prior post on the SEO benefits of using social media today, I addressed the changes between the past, present, and future ranking-factors of Google’s search-engine algorithm. In a nutshell: a site’s backlinks will likely become less important in the determination of SERPs while its amount of social-media sharing will become more important.

On-page keyword optimization (through tools like the popular All-in-One SEO Pack), however, will remain important (but only as long as one does not imitate… Continue reading

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Running Blogs: How to Use SEO and Social Media Effectively

June 22nd, 2011 · No Comments · Uncategorized

running blogsThird in an ongoing series

My two prior posts on lost blogs and search-engine optimization using an SEO pack were, I admit, fairly negative — so now I will change tracks to tell readers about the best strategies for running blogs as opposed to what NOT to do. But before I do so, I must address an obvious question: Why should you care what I think? There are thousands of writers who all claim that they are experts in SEO, blogging for money, and related… Continue reading

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