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Today’s SEO and Online-Marketing News


December 27th, 2010

If you’re living in the Western world, you probably spent the last several days enjoying the Christmas holiday. But if — like me — you’re Jewish and work in SEO, you likely spent the time combing what Internet-marketing headlines were out there while enjoying movies and Chinese food. So, here is what you missed.

Charnita Fance previews six social-media websites that may make a digital splash in 2011. But while new technology is always exciting — particularly for online marketers — I wonder personally whether the world is starting to succumb to Internet overload. Right now, I use Facebook, Twitter, LinkedIn, StumbleUpon, Reddit, and Fark. Will I need to add six new ones next year? I only have so many minutes in the day, and I am not the only one to think that people may start pulling back from the online world. (See BNET, Nicholas G. Carr, Nick Bilton, and TechCrunch.)

Most likely, people will continue to use only a few social-media platforms, and any new ones will compete with the pre-existing ones to take a dominant role. Many of them, if not all, will fail as a result of the first-mover advantage in business. However, if one company can develop an application that will allow people to monitor and use any social-media outlet without needing to waste time by visiting and logging into many different websites, that may be the next gold mine.

Search-Engine Land presents the Year in Search Pictures. Each is worth a thousand digital words.

Search-Engine Journal collected all of the means through which children can track Santa Claus on the Internet. Playing the dreidel game is just not the same!

Google and Apple have kept and removed Wikileaks from their applications, respectively. The actions of the former are worrisome. As the Pentagon Papers case in the United States in the 1970s settled into law, a media outlet cannot be prosecuted or punished by publishing and distributing classified information. (However, the person who supplied it can.) By preventing objective access to information, Apple has given the appearance of taking sides in a political issue. And that will rub many Internet users the wrong way. Nothing is secret, or should be secret, anymore — at least in the eyes of more and more people today.

Google is offering college scholarships to students who want to study computer-science. The three listed are for disabled, Hispanic, and Native American students. More scholarships are reportedly on the way.

Google might be developing its own so-called Groupon killer after the company reportedly rejected the search-engine giant’s buy-out offer. (See “From Social Media: Groupon to Google” for more information on the complicated issue.) I do not have any inside knowledge of the situation, but I wonder whether Groupon found itself victim to a motivation that has harmed Western economies in recent years: Greed. Google’s reported offer — in the billions of dollars — would have set the website’s owners and investors for life, but they seemingly held out for even more. And now they may be paying the price since their business plan is easily imitated.

How Facebook has changed the way people develop friendships — online and offline. My question for commenters: How can Internet marketers use these ideas and observations in their social-media marketing efforts?

Online sales grew faster than in-store sales over the U.S. holiday season, according to initial reports. All the more reason why SEO and online marketing will continue to become more and more important.