I am the founder and publisher of My SEO Software and a veteran Internet marketer with years of experience in blogging, communications, building websites, search-engine optimization, social-media marketing, and pay-per-click (PPC) advertising in agency, consultant, and start-up capacities. In my former career, I was a former Boston journalist and newspaper editor. I currently live in Israel while completing the rest of my International M.B.A. part-time.
Here at My SEO Software, I write an SEM blog about all aspects of online marketing, present SEO-software reviews on the different types of tools that are available for Internet marketers, and provide a general forum for all people who love all aspects of inbound marketing as I do. I work as Director of Digital Marketing and Communications and SEO Team Leader for The Cline Group. My LinkedIn page is here, and I also have a journalism and current-events blog and a fan website at Buffy the Vampire Slayer Online at which I use my inbound-marketing skills as a hobby to build a community about and sell merchandise for a TV show that I love.
Years ago in Boston, I was Editor-in-Chief and Executive Director of Spare Change News, an alternative newspaper and non-profit organization. Prior to working at SCN, I wrote for Massachusetts newspapers including The Boston Globe, The Patriot Ledger, The Boston Courant, and The Beacon Hill Times, as well as TNT magazine in London. Prior to working in journalism, I was a Staff Assistant at the Beacon Hill Institute, an economic think-tank at Suffolk University.
I have a B.S. in journalism from Boston University. I am studying in the International M.B.A. program at Bar-Ilan University after having pursued prior studies in the Executive M.B.A. program at Suffolk University in Boston, Massachusetts. I have lived, traveled, or studied in Britain, Canada, Egypt, India, and Israel as well as in various parts of the United States. I was born in St. Louis, Missouri, and raised in Belleville, Illinois, before moving to Boston, Massachusetts.
Contribute to My SEM Blog
If anyone would like to contribute a guest post to the SEM blog or submit SEO software for a review in a published section of one of the section pages listed below the site header, I can be contacted at sjscworldwide (at) gmail.com (without the spaces, of course).
Search-engine optimization (SEO) is a type of marketing that focuses on increasing a website’s prominence in natural (organic) search-engine results and involves items including optimizing a website’s code, keyword targets, sitemaps, internal and external links, and related techniques. SEO is a subset of search-engine marketing (SEM), which includes paid (PPC) search and (some say) social-media marketing as well.
What is SEO?
SEO has always received a lot of bad press by people who do not understand the practice. It is not about spam. It is not about fake backlinks. It is not about tricking Google. It is not a quick, short-term way to get rich. It is a way to help search engines to crawl, index, and rank your website in appropriate topics fully, completely, and accurately.
Here is a short video from Search Engine Land that will help people who want to learn more about SEO: