Scott is a former Boston journalist and newspaper editor who is currently living in Tel Aviv, Israel. He is finishing his International M.B.A. while offering SEO-consultant services and working as Director of Digital Marketing and Communications and SEO Team Leader for The Cline Group. Scott’s LinkedIn page is here.
In Boston, Scott was Editor-in-Chief and Executive Director of Spare Change News, an alternative newspaper and non-profit organization. Prior to working at SCN, he wrote for Massachusetts newspapers including The Boston Globe, The Patriot Ledger, The Boston Courant, and The Beacon Hill Times, as well as TNT magazine in London. Prior to working in journalism, Scott was a Staff Assistant at the Beacon Hill Institute, an economic think-tank at Suffolk University.
Scott has a B.S. in journalism from Boston University. He is studying in the International M.B.A. program at Bar-Ilan University after pursuing prior studies in the Executive M.B.A. program at Suffolk University in Boston, Massachusetts. Scott has lived, traveled, or studied in Britain, Canada, Egypt, India, and Israel, as well as in various parts of the United States. He was born in St. Louis, Missouri, and raised in Belleville, Illinois, before moving to Boston, Massachusetts.
Scott can be contacted at sjscworldwide (at) gmail.com (without the spaces). His opinions are his own and not necessarily reflective of any employer, client, or university. Scott’s mother tongue is English, and he is proficient in Hebrew and French as well.
Search-Optimization and the Best Keyword Tools
Search optimization is the practice of creating and structuring a website so that it will achieve high rankings in (free) search-engine results for a desired set of search terms (keywords). Search-engine marketing is an umbrella term relating to the practice of using search-optimization software, social-media software, and pay-per-click (PPC) marketing and related items to promote a business or website online. My SEO Software provides an SEM blog relating to all of these practices as well as SEO-software reviews.